Lästips inför SEO Cert
Vill du läsa på innan du tar dig an SEO Cert? Då har du kommit helt rätt. Här har vi sammanställt våra tips på studiematerial inför provet.
Det finns många bra källor till att lära sig mer om SEO. Om du är nybörjare rekommenderar vi SEO-boken Guldläge på nätet eller vår SEO-skola som en bra start.
Med dessa kommer du en bra bit, men du kommer sannolikt behöva krydda dina kunskaper med djupare förståelse för specifika delar inom SEO. För att underlätta detta är våra resterande lästips indelade efter de olika ämnen som frågorna i SEO Cert består av. Behöver du exempelvis lära dig mer om hreflang för att klara provet kollar du in just de artiklarna.
Du kommer inte hitta svaren till exakt alla frågor i SEO Cert i våra lästips. Men du kommer kunna lära dig tillräckligt för att klara provet. Lycka till!
AMP
- https://www.ampproject.org
- https://www.sokmotorkonsult.se/seo/amp-accelerated-mobile-pages
- http://searchengineland.com/get-started-accelerated-mobile-pages-amp-240688
- https://www.sokmotorkonsult.se/sokpodden/google-alskar-annonser
Ankartext
- https://moz.com/learn/seo/anchor-text
- https://ahrefs.com/blog/anchor-text/
- http://searchengineland.com/penguin-update-recovery-tips-advice-119650
- https://www.sokmotorkonsult.se/seo-skola/lankar/ankartext
- https://www.sokmotorkonsult.se/seo/sokmotoroptimering-penguin
Bilder
- https://support.google.com/webmasters/answer/114016
- https://www.shopify.com/blog/7412852-10-must-know-image-optimization-tips
- https://www.sokmotorkonsult.se/seo-skola/on-page/bildoptimering
- https://www.sokmotorkonsult.se/sokpodden/banane
Brödtext
- https://support.google.com/webmasters/answer/66359?hl=en
- https://moz.com/learn/seo/duplicate-content
- https://www.sokmotorkonsult.se/seo-skola/on-page/brodtext
- https://contentor.se/hur-lang-ska-en-text-vara/
- https://www.sokmotorkonsult.se/seo-skola/on-site-optimering/duplicerat-innehall
Canonical
- https://moz.com/learn/seo/canonicalization
- https://www.sokmotorkonsult.se/seo/sa-har-du-koll-pa-din-canonical
- https://support.google.com/webmasters/answer/139066?hl=sv
Disavow
- https://support.google.com/webmasters/answer/2648487?hl=en
- https://moz.com/blog/guide-to-googles-disavow-tool
Domäner
E-A-T
- https://static.googleusercontent.com/media/guidelines.raterhub.com/sv//searchqualityevaluatorguidelines.pdf
- https://webmasters.googleblog.com/2019/08/core-updates.html
- https://www.sokmotorkonsult.se/sokpodden/e-a-t
Googles algoritmer
- https://moz.com/google-algorithm-change
- http://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440
- https://en.wikipedia.org/wiki/PageRank
- https://moz.com/learn/seo/page-speed
- https://support.google.com/webmasters/answer/182072
- https://support.google.com/webmasters/answer/70897?hl=sv
- https://www.seroundtable.com/google-medic-update-26177.html
- https://www.sokmotorkonsult.se/sokpodden/medic-update
- https://webmasters.googleblog.com/2018/03/rolling-out-mobile-first-indexing.html
H1
Hastighet
hreflang
http status kod
- https://moz.com/learn/seo/http-status-codes
- https://www.sokmotorkonsult.se/seo-skola/on-site-optimering/301-redirects-permanent-ompekning
- https://sv.wikipedia.org/wiki/Lista_%C3%B6ver_HTTP-statuskoder
- http://301redirect.se/redirects
Internlänkning
- https://moz.com/learn/seo/internal-link
- https://searchenginewatch.com/sew/how-to/2428041/internal-linking-for-seo-examples-and-best-practices
- https://vwo.com/blog/why-use-breadcrumbs/
- https://www.sokmotorkonsult.se/seo-skola/on-site-optimering/huvudnavigation
Lokal SEO
- https://support.google.com/business/answer/7689763
- https://searchengineland.com/3-reasons-why-google-my-business-search-queries-dont-match-search-console-306294
- https://www.sterlingsky.ca/keyword-stuffing-gmb-name/
Länkar
- https://moz.com/learn/seo/external-link
- https://en.wikipedia.org/wiki/PageRank
- https://support.google.com/webmasters/answer/35769?hl=sv
- https://builtvisible.com/comparing-link-data-tools/
- https://www.sokmotorkonsult.se/seo-skola/lankar
- https://www.sokmotorkonsult.se/seo/nofollow-blir-en-hint
Meta description
- https://moz.com/learn/seo/meta-description
- https://www.sokmotorkonsult.se/seo-skola/on-page/meta-description
Meta keywords
- https://yoast.com/meta-keywords/
- https://www.sokmotorkonsult.se/seo/nar-konsulten-pratar-om-meta-keywords
Meta robots
- http://www.robotstxt.org/meta.html
- https://yoast.com/robots-meta-tags/
- https://support.google.com/webmasters/answer/6062608?hl=sv
- https://developers.google.com/webmasters/control-crawl-index/docs/robots_txt
- https://support.google.com/webmasters/answer/93710?hl=sv
- http://noarchive.net/meta/
- https://www.sokmotorkonsult.se/seo-skola/on-site-optimering/duplicerat-innehall
- https://developers.google.com/webmasters/control-crawl-index/docs/robots_meta_tag
Meta title
- https://moz.com/learn/seo/title-tag
- https://searchenginewatch.com/2016/05/16/how-to-write-meta-title-tags-for-seo-with-good-and-bad-examples/
- https://support.google.com/webmasters/answer/35624?hl=en
- https://www.sokmotorkonsult.se/seo-skola/on-page/sidtitel
Mobil
- https://moz.com/learn/seo/mobile-optimization
- https://developers.google.com/webmasters/mobile-sites/
- http://searchengineland.com/library/google/google-mobile-friendly-update
- http://searchengineland.com/report-nearly-60-percent-searches-now-mobile-devices-255025
- https://developers.google.com/webmasters/mobile-sites/mobile-seo/
Page Experience
- https://www.sokmotorkonsult.se/seo/sa-optimerar-du-din-sajt-infor-page-experience-update
- https://developers.google.com/search/docs/advanced/experience/page-experience
- https://web.dev/lcp/
- https://web.dev/fid/
- https://web.dev/cls/
- https://web.dev/lab-and-field-data-differences/
Panda
- http://searchengineland.com/library/google/google-panda-update
- https://en.wikipedia.org/wiki/Google_Panda
- https://www.sokmotorkonsult.se/seo/pandan-en-del-av-algoritmen
Pingvin
- http://searchengineland.com/library/google/google-penguin-update
- https://en.wikipedia.org/wiki/Google_Penguin
- https://www.sokmotorkonsult.se/seo/pingvinen-4-0
Regex
- https://www.jcchouinard.com/regex-in-google-search-console/
- https://support.google.com/webmasters/answer/7576553#regexp_glossary&zippy=%2Cvanliga-regulj%C3%A4ra-uttryck
Rendering
- https://www.youtube.com/watch?v=wSwzfEn5-6A&list=PLKoqnv2vTMUPOalM1zuWDP9OQl851WMM9
- https://www.notprovided.eu/rendering-on-the-web-the-seo-version/
- https://www.briggsby.com/dealing-with-javascript-for-seo
Robots.txt
- https://support.google.com/webmasters/answer/6062608?hl=sv
- https://developers.google.com/webmasters/control-crawl-index/docs/robots_txt
- https://moz.com/learn/seo/robotstxt
- http://www.robotstxt.org/
- https://www.sokmotorkonsult.se/seo-skola/on-site-optimering/robots-txt
Search Console
- http://searchengineland.com/library/google/google-search-console
- https://support.google.com/webmasters/answer/4559176?hl=sv
- https://www.sokmotorkonsult.se/sokpodden/sextio-procents-lagre-cpa
Sitemap.xml
- https://support.google.com/webmasters/answer/183668?hl=sv
- https://support.google.com/webmasters/answer/183669?hl=sv
- https://support.google.com/webmasters/answer/156184
Strukturerad data
- https://developers.google.com/search/docs/guides/sd-policies
- http://schema.org/
- https://www.sokmotorkonsult.se/sokpodden/stadmani
- https://www.seroundtable.com/google-structured-data-ranking-factor-25510.html
Sociala signaler
Sökmotorer
- https://moz.com/blog/google-organic-click-through-rates-in-2014
- http://gs.statcounter.com/search-engine-market-share
- https://support.google.com/webmasters/answer/47334?hl=en
- https://support.google.com/webmasters/answer/34439?hl=en
- https://moz.com/blog/mastering-google-search-operators-in-67-steps
- https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/
- https://www.sokmotorkonsult.se/hemsida/stang-ut-google-fran-testmiljon
Sökord
- https://moz.com/beginners-guide-to-seo/keyword-research
- https://adwords.google.com/KeywordPlanner
- https://www.sokmotorkonsult.se/seo-skola/sokordsanalys
URL
- https://moz.com/learn/seo/url
- https://www.oho.com/blog/explained-60-seconds-hash-symbols-urls-and-seo
- https://www.sokmotorkonsult.se/seo-skola/on-page/sokmotorvanlig-sokvag-url
Utvärdering
- https://analytics.google.com/analytics/academy/
- https://en.wikipedia.org/wiki/Cost_per_action
- https://sv.wikipedia.org/wiki/Konverteringsgrad